Mary Catherine Johnson, Founder
Mary Catherine Johnson grew up in El Paso, Texas, the only daughter in a family of three children and three dogs. Her mother was influential in the vision and mission of Estee Lauder brands worldwide and her grandfather, father, and brothers have been in the warehousing/logistics business for their entire lives. Mary Catherine embarked on her career in cosmetics with an Executive Internship at Estee Lauder Corporation, moving on to Annick Goutal and then Guerlain. She held positions with the company from Counter Manager to Regional Sales Manager, not only growing her territory sales exponentially, but also expanding her understanding of the tools needed to succeed in varying levels along the sales channel. Mary Catherine followed her experience with one of the “beauty giants” and other traditional cosmetic lines with a position as National Sales Manager for Lantz-A-Lot, a brand management firm specializing in entering unknown brands into the cosmetic marketplace. This experience afforded her the opportunity to work closely with brand creators and owners, to understand their concerns, obstacles, and goals at the inception of their introduction into the market, and well into establishment. She developed strategic directives in marketing, training, promotions, and sales efforts, further strengthening her conceptual versatility and knowledge of the cosmetic industry.
In 2001 Mary Catherine started the US subsidiary of Caudalie Paris skincare, at the time a successful brand in France, yet next to unknown in the U.S. market. She formed a “dream team,” known in the industry as the crème de la crème of trainers, the most passionate sales people, and dedicated employees. As President of Caudalie, Mary Catherine believed the top priority of the corporate office was to invest in and support the field sales team, yet was simultaneously faced with the costly and time-consuming job of running and managing warehouse employees, accounting, shipping, kitting, etc. It is from this experience, and after creating and fine-tuning a successful in-house logistics operation, that Mary Catherine realized the need for a specialized distribution house for new brands. She found that very few existing fulfillment houses had even a basic understanding of the special needs associated with cosmetics.
Mary Catherine’s start in the corporate world of cosmetics, and later leadership of a rapidly-growing niche brand, has allowed her to develop strong relationships with retailers and the ability to read the ever-changing cosmetic landscape and evolving marketplace. Today Mary Catherine bridges her warehousing know-how with two decades of experience in the cosmetic arena to provide blossoming brands with the guidance and support they need to thrive and meet their ultimate potential in the tumultuous cosmetic market.
Kevin Johnson, Founder
Full of life and charisma, Kevin Johnson, CFO, leads System Beauty with passionate energy. Upon graduation from Fresno State University, Kevin began his career as Division Manager of Brown and Williamson. In the late 1980s, he embarked on a pursuit of real estate, eventually acquiring 2,400+ units and 10 apartment complexes in Dallas, Fort Worth, Farmers Branch, and Reno. He later sold his real estate properties in 2004. One year later, his passion for golf and business savvy mind drove Kevin to buy a country club in 2005, which he then sold in 2009. That same year, he joined the System Beauty team alongside his wife and CEO, MC Johnson.
Throughout his journey at System Beauty, he always comes back to the value of the people that make up the team and the clients he has the privilege of working with. Kevin’s ability to connect with others, his vast business knowledge, and dedication to the System Beauty mission inspire the foundation and future of the System Beauty team and all we have to offer.
A message from System Beauty's founder
“I know first-hand the challenges of introducing and growing a boutique brand in today’s saturated cosmetic market. Expectations abound from all –customers, employees, retailers – and fulfilling the needs and wants of all parties involved in the pursuit of success can suck the energy out of you. Logistical roadblocks hinder growth and cause unnecessary frustrations during periods critical to brand expansion. Order fulfillment is the backbone of delivering sales to the market, an activity that should deliver without stress and worry that detracts from the critical activity of creating sales.
My mission in founding System Beauty was to create a ‘halfway home’ for brands building their place in the cosmetic market. System Beauty exists to ease the back end of the beauty business, freeing the time and energy (and eliminating any headache!) you need so that you can continue to create, innovate, and flourish.”
–Mary Catherine Johnson