About Us

Mary Catherine Johnson, Founder

Mary Catherine Johnson grew up in El Paso, Texas, the only daughter in a family of three children and three dogs. Her mother was influential in the vision and mission of Estee Lauder brands worldwide and her grandfather, father, and brothers have been in the warehousing/logistics business for their entire lives. Mary Catherine embarked on her career in cosmetics with an Executive Internship at Estee Lauder Corporation, moving on to Annick Goutal and then Guerlain. She held positions with the company from Counter Manager to Regional Sales Manager, not only growing her territory sales exponentially, but also expanding her understanding of the tools needed to succeed in varying levels along the sales channel. Mary Catherine followed her experience with one of the “beauty giants” and other traditional cosmetic lines with a position as National Sales Manager for Lantz-A-Lot, a brand management firm specializing in entering unknown brands into the cosmetic marketplace. This experience afforded her the opportunity to work closely with brand creators and owners, to understand their concerns, obstacles, and goals at the inception of their introduction into the market, and well into establishment. She developed strategic directives in marketing, training, promotions, and sales efforts, further strengthening her conceptual versatility and knowledge of the cosmetic industry.

In 2001 Mary Catherine started the US subsidiary of Caudalie Paris skincare, at the time a successful brand in France, yet next to unknown in the U.S. market. She formed a “dream team,” known in the industry as the crème de la crème of trainers, the most passionate sales people, and dedicated employees. As President of Caudalie, Mary Catherine believed the top priority of the corporate office was to invest in and support the field sales team, yet was simultaneously faced with the costly and time-consuming job of running and managing warehouse employees, accounting, shipping, kitting, etc. It is from this experience, and after creating and fine-tuning a successful in-house logistics operation, that Mary Catherine realized the need for a specialized distribution house for new brands. She found that very few existing fulfillment houses had even a basic understanding of the special needs associated with cosmetics.

Mary Catherine’s start in the corporate world of cosmetics, and later leadership of a rapidly-growing niche brand, has allowed her to develop strong relationships with retailers and the ability to read the ever-changing cosmetic landscape and evolving marketplace. Today Mary Catherine bridges her warehousing know-how with two decades of experience in the cosmetic arena to provide blossoming brands with the guidance and support they need to thrive and meet their ultimate potential in the tumultuous cosmetic market.

Kevin Johnson, Founder

Lorem Ipsum is simply placeholder text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.

The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

System Beauty Team

Lorem Ipsum is simply placeholder text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

A message from System Beauty's founder

“I know first-hand the challenges of introducing and growing a boutique brand in today’s saturated cosmetic market. Expectations abound from all –customers, employees, retailers – and fulfilling the needs and wants of all parties involved in the pursuit of success can suck the energy out of you.  Logistical roadblocks hinder growth and cause unnecessary frustrations during periods critical to brand expansion. Order fulfillment is the backbone of delivering sales to the market, an activity that should deliver without stress and worry that detracts from the critical activity of creating sales.

My mission in founding System Beauty was to create a ‘halfway home’ for brands building their place in the cosmetic market. System Beauty exists to ease the back end of the beauty business, freeing the time and energy (and eliminating any headache!) you need so that you can continue to create, innovate, and flourish.” 

Mary Catherine Johnson